Tag Archives: marketing

That Augustana Song

You know the song I’m talking about…

 

I’ve been being all mysterious about my future, a waiting game, etc. Well I’m happy to report that today I can finally spill to you guys. While the job I held for 2 years and 7 months has been good to me, and while I have learned a lot there, it has not fulfilled my passions. I think it’s easy to see what those are. Food, restaurants, wine, cocktails, fitness, marketing, social media, all things digital. That’s why I’ve been on the hunt since this past May for a job that is more me, in an industry in which I could truly see myself building a career.

Thanks to a connection and this blog (I started this blog partially to serve as a walking/talking resume, and it has done just that for me), I can announce today that I have put in my two weeks notice with my current employer. I’m going to be starting a new job in digital marketing in the wine industry and am moving away from Connecticut…to work in Boston.

Don't mind the blatantly fake Chanel.

Please disregard the blatantly fake Chanel.

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Teachings of BlogHer ’12

Have you seen my other recaps of my weekend in NYC for BlogHer 2012? You can catch up by reading the following posts:

Selfies frequently result in mirror image photos #sorrynotsorry

I worked out, ate, and tried/received some pretty sweet products while away last weekend for the BlogHer conference. And while those are all activities I love to do, the information I knew I’d receive was the reason I signed up the moment tickets when on sale  in the first place. As soon as the BlogHer webpage had an agenda published, I was there, taking notes on which sessions I wanted to attend…and realizing I’d have some tough choices to make!

Taking notes during the great session on Pinterest, Google+, and Instagram.

Saturday’s first session Leveraging Google+, Pinterest, and Instagram was really helpful in regards to the first two social media channels and pretty basic (for me) in regards to Instagram. The only thing new I learned about Instagram was how to change contrast, remove frames, and blur photos (sorry to all you Insta-experts but I didn’t know where those buttons were!), but I got important take-aways regarding Pinterest and Google+.

Ready to learn Friday morning at the newbie breakfast, unique New York cafe (Fika) coffee in hand.

I honestly only got my Pinterest account after hearing from Kelly Olexa (Fitfluential CEO) and other Ambassadors how essential having one was to both branding opportunities and building a blog. I was never interested in Pinterest in the first place and still have trouble finding motivation to put time into my it. What’s great about BlogHer is the tips not only give the knowledge I need, but the motivation required to take that knowledge and put it into action:

  • You don’t need a mass amount of followers to make Pinterest work for you. Find your niche audience, and pin content that niche will enjoy. If you’re one of the few pinning content a small audience wants, they will flock to you. Don’t “follow all” for others either. Just choose a few of their boards that interest you most.
  • Think of Pinterest as a place for visual tweets. Utilize the hashtags (but less can be more, don’t use all 500 characters) and make it easy for people to pin your material with “Pin It” embedded buttons. But don’t tweet everything you pin (obnoxious).
  • Pins should be visual, not valuable. Put the value on your site…that way followers see the pin, and are tempted to go there! Make sure at least a couple of your board’s are related to your blog’s content, but beyond that it’s good to pin other content – shows followers the “real you”.
  • When you re-pin, check to make sure the ORIGINAL content source is where the pin links to. If it’s not, find the original content and pin that. Also, be sure to add in your own description, don’t just use the one that “comes with” the re-pin.
  • Make your images watermarked (I don’t like this…I don’t plan to do it #sorrynotsorry), a max of 600 pixels wide (and square images are preferred to rectangles), and choose a “catchy” image that represents a board’s content as board cover.
  • Don’t just pin your own content – repin others’ and comment, too. Repins and likes build the community you’re aiming for.

I got to hang out with my friend Natasha (met her at #fitblognyc) on Friday at the conference. It was so great to see her again!

I’m not even linking you all to my Google+ page because it’s essentially just…nothing. This session gave me the tools I need to implement to make my page great. And the overarching message here was that my blog NEEDS a Google+ page and it needs to be great, because no one likes Google more than Google. The better a blogger is at using Google+ to its full potential, the more Google will embrace your blog and it’ll show up in searches more often. Your author rank will shoot through the roof if your Google+ profile has these three fields filled out: Other Profiles, Contributor To, and Links. Google+ should be looked at as a digital publishing platform extension for your blog, and if you post publicly (beyond just your circles), your blog’s content gets huge exposure. I learned that I need to:

  1. Follow people producing content similar to mine, add them to circles, and +1 their content. Just like Pinterest, it has to be a built community.
  2. Share your content – one share per blog post is a good rule.

#RBKFITBLOG Crossfit notebook ready for notes – water by my side as always!

Saturday’s How to Price and Value Your Services panel called to me immediately. Like Kelly Olexa always tells us – never be afraid to show brands you KNOW your worth. I would like to know it…I know I’m worth something, but how much? How can I convince people my blog can be my business if I don’t know exactly what I’m talking about, or what I’m selling? I got so much confidence and inspiration out of this panel. I got that final CLICK in my brain that said, “Caitlin, get off your ass, GET SELF-HOSTED.” So I’ve already gotten that ball rolling. I hope to tell you all that I’ve become self-hosted a max of two months from now. That’s the deadline I’m setting for myself.

The members of the Brand-Blogger Connection panel.

I discovered tools that will help me build my media kit, like TweetReach and HashTracking. The Google Analytics I will be able to use once self-hosted are going to be HUGE in terms of providing quantifiable data – right now I’m short on that, and in marketing and advertising, it’s all about the numbers. The panel taught us that marketing and advertising departments are more cut-and-dry to work with – if they pay you for your services, you better give them that ROI. PR departments are a bit fuzzier – they can’t pay you, but the long-term relationship developed between PR department and blogger often leads to a paying relationship between advertising department and blogger. The biggest message from one panelist that stood out to me was her quote “I never write for free”. What?! I do that every day. She also said “I will not do a post on your press release.” What?! I’ve done that before! The way I look at it, no relationship is “not worth my time” if it could potentially lead to great opportunity down the road. That’s my story and I’m sticking to it – but I think usually, I hold back in asking for what I think know I deserve because I’m scared, not because I think writing for free is fun. The confidence I got out of this session to put myself out  is truly priceless and I can’t wait to implement it into my action plan.

The lunch crowd watches Katie Couric’s interview.

Though it wasn’t a panel session, the keynote with Katie Couric during Saturday’s lunch was captivating – not just because of what Katie had to say, but because of the unity and energy I felt with the other conference attendees as we banded together in admiration of the same woman. I had forgotten what Katie has been through with her husband’s death from cancer and appreciate that she is starting a new daytime talk show that will give her the freedom she wants to cover a wider range of news – both the “fluff” and the “hard stuff”. After all the hard work she’s put into the news industry, she deserves to be doing what she wants!

Meghann and Gina live-tweet the Katie Couric keynote.

I was grateful to have Fitfluential Ambassadors to attend sessions and eat lunch with during the conference, especially since I’d made the trip to New York by myself!

Gina and I during Saturday’s lunch. Why are my hands placed so awkwardly over each other?!

Oh yeah…I went to NYC for this conference by myself. To me, the biggest takeaways I got from BlogHer ’12 are that I decided to go and registered on my own. I found a room to stay in with three other women I didn’t know. I wanted to learn how to be a better blogger and meet other women who love what I love so badly, that I didn’t even hesitate to get on the train Thursday afternoon by myself and chug (come on, had to use that verb) toward the Big Apple.

Insert cheesy, typical tourist photo of Grand Central here.

Yes, I was scared to be away from my “usual” eats that are comfortable to me mentally. Yes, I was concerned to have no high-intensity cardio on my agenda. And yes, I did anticipate being up past 11pm most nights.

All smiles on Thursday, waiting for the train to leave Union Station in New Haven.

But  my appreciation for the opportunity available to me was stronger than my fear and anxiety. Not once before leaving did I consider backing out. Not once while in the city did I think I shouldn’t have come. Not once on the train ride home did I listen to my mind when a little voice said, “It wasn’t worth it to come on this trip. You should feel guilty.” Instead I spoke back, and I said, “You are amazing. You went to New York City, to a conference mostly of people you don’t know, by yourself. You pushed your comfort zone’s limits because doing so would make you happy.”

Nothin’ like feeling artsy while waiting for a train.

As you can tell from this wildly wordy (hehe) post, I absorbed a crapload (to put it bluntly) of information at BlogHer. But the most valuable lesson I learned comes down to four words: “I can do it.”

Have you ever attended an informative conference? Did you see any interesting speakers there?

Do you have any more tips for me on any of the topics I covered here?

Have you ever taken a trip alone? Were you nervous to do so?

Fashion Friday: I Fell For It

Today is your last chance to enter the Mohegan Sun giveaway for a signed copy of Real Housewife of New Jersey Teresa Giudice’s new cookbook – you could even meet her if you’re near the casino! Enter if you haven’t, giveaway ends at 11:59PM EST tonight.

I will never stop nerding out over marketing. I guess that’s why I majored in it…why I work in the Sales Department at my employer…and why I love blogging! I get so beyond excited to see marketing in action, even if it’s a situation in which I become one of its “victims”. You are probably wondering…isn’t this Fashion Friday? Shouldn’t you wait and write this post on Monday so you can call it Marketing Monday? I know Meg is thinking that right now (she’s my fellow alliteration enthusiast).

Instagrammed accessories from Tuesday’s work outfit.

Well if there’s one thing that fascinates me most about fashion (aside from the pieces themselves), it’s the marketing aspect of it. Allow me to give you a perfect example, in which I “fall prey” to the clever email marketers over at Urban Outfitters.

Firstly, all orders over $50 get free shipping. Secondly, they are having a bangin’ sale on shoes. Those three s’s (shipping (free), sale, and shoes), along with boredom, combined to create the perfect storm for online shopping. I filled my virtual cart with enough pairs of shoes (four to be exact) to get the free shipping (and then some). Actually, I picked out six pairs at first, but narrowed it down to four with Jeff‘s help via FB chat (sorry to rat you out there, Jeff).

I swear this post has a less-than-completely-shallow point! I ended up abandoning my cart of shoes, something that happens all to often for online retailers. The purchase wasn’t completely off the table in my mind, but was definitely in “wait and see how I’ll feel tomorrow” status. I did not check out.

Then this afternoon, I got a nice email from Urban Outfitters with this goodie inside:

IT WAS FATE! Or so I thought. I couldn’t believe it – here I was, on the fence about purchasing some lovely cheap foods, and along comes a coupon. I quickly logged onto my account, added the below adorable straw clutch to my cart (oops), and checked out using the promo code. $110 gone…but it could’ve been $122!

An hour or two later, while telling my co-worker about my fateful coupon purchase, I stopped in my tracks. DUH DUH DUH. And I call myself a marketing major?! Urban Outfitters saw me add those shoes to my cart. They saw me decide not to purchase them the day I added them. So what did they do? They sent me, specifically, a nudge. Who was I to think everyone on their mailing list got that coupon? It was no coincidence. It was NOT fate. No, it was just smart email marketing.

So I fell for it, just like every other schmuck out there. I often tend to think of myself as superior-minded in terms of being aware of advertising efforts. In fact, I can be downright cynical. But yesterday, Urban Outfitters got me to purchase the items I shared images of in this post. And all I can do is sit back, be in awe of the fact that I am an example of “the girl who fell for it”, and give them props for successfully utilizing tried-and-true marketing best practices.

At least my feet will look good while I’m doing so.

EDIT: After drafting this post I stopped into Francesca’s after work since I had time to kill before meeting up with my parents for a glass of vino. And what did I find? A sale. And what did I do? Purchased three more pairs of shoes. And jewelry. And another purse. Um..you only live once?

$12!!! Love the bows.

Also $12 and so unique!

$2 necklace!

These were about $2 each!

$6. Yup, $6.

I love how the straw makes this clutch summer-friendly but the black makes it winter-friendly too. Year-round use!

Have you ever “fallen prey to” a marketing tactic?

What was the last thing you bought online?

What is the largest number of pairs of shoes you bought in one day? Yesterday’s seven is a (sad) record for me.

A Day at Reebok World HQ!

Oh my goodness. WHERE HAVE I BEEN?! I’m sorry that I haven’t been blogging…work has been crazy this week and in my down time I have been spending time with friends (old and new) and family, wine tasting, restaurant-ing, and working out. I’ve been doing the things I love when I’m not at work! Don’t get me wrong, I love blogging, but I get LOTS of computer time at my desk job. Being PC free is the way-to-be (ha) sometimes.

The kind hand-written note Reebok sent me before the event, along with an agenda of the day and some fashionable goodies!

But now I’m here and finally ready to tell you about the #RBKFITBLOG event I attended at the Reebok World Headquarters! The brand invited FitFluential Ambassadors to come learn about how current products are made, what new products are coming out, and even how the shoes hold up in a workout (yup, we got shoes, and yup, we got to workout with Reebok trainers!)

Random workout challenges were spread all about the campus, including on a row of 10 pillars – #9 was my favorite! You can probably see why!

I headed to Heather’s house in MA the night before the event so that the next morning we could wake up and drive there together. It was so convenient and I loved being able to visit her house for the first time! She and I arrived (albeit a bit late…oops!) at Reebok World HQ in Canton, MA and were greeted by the fantastic intern we spent the day with, Kathryn Lewis, a Crossfit junkie and an extremely hard worker. We were led upstairs to a VERY impressive meeting room that we came back to throughout the day. I was aching for some caffeine and I got it…the coffee was amazing and the breakfast spread looked great!

Our meeting room was set up with Crossfit boxes for chairs – so cool! Each seat also came ready with a notebook and pen to write down all we’d be learning throughout the day, and a Reebok Crossfit headband (I plan to do an entirely separate post on all the Reebok fashion related parts of the day so stay tuned for my thoughts on this and more!)

My Crossfit box seat, headband, writing utensils, caffeine, water, wireless info…basically, all set!

Can you spy any of your favorite bloggers in my photos? Just like at the Fitness Magazine Meet & Tweet, I was given the chance to hang out with some of the women who inspire me and have been doing so for years! I saw Julie, Courtney, Tina, Anne, Maria, Bex, Nicole, Cat, and Sarah again.

But I also got to meet some lovely ladies that hadn’t been in NYC the previous Wednesday – Sarah of Skinny Runner and Ashley of Healthy Ashley! I was a bit of a nerd when introducing myself to Ashley, gotta admit it. She is just so strong and has overcome so much…and I’m a big sap (thanks, Heather ;-)) and adore her love story. Sarah is just as funny in real life as she is on her blog and was really cool! She has the same laptop as me and, like me, hers often can be found to have a ton of food in the keyboard. Sorry, technology.

Our nametags – we got to write why we loved fitness and blogging!

Johnice Graham, Reebok marketing manager (I mentioned her in my Fitness Mag recap because she was at that event too), kicked things off welcoming us, thanking us for coming, and giving a great overview of the brand’s history and how it came to be where it is today. Reebok started out being VERY big with Step aerobics, which is currently my favorite form of exercise! My mom used to teach Step and she still remembers loving all the Reebok clothes and wearing their trademark white sneakers while she taught. Now, Reebok is focused on a broader category – FITNESS. I love that idea! It’s smart of them to keep it broad because really, anything can be fitness. Different activities are fitness to different kinds of people. Everyone has a form of fitness they enjoy or can find and enjoy.

My blogger brain is a sponge! Ready to learn!

Then we got to watch some videos that got us REALLY pumped up and ready to go try Crossfit. We learned about Reebok’s involvement with Crossfit specifically, and saw several montages and commercials that communicated a clear brand image. I felt so truly inspired! From a marketing POV, I really respect the creative minds behind those pieces that we viewed.

Next, off to Reebok’s Crossfit box. Yes, they have one on campus! I am actually completely envious of all the fitness options the HQ has for its employees. Classes are going on ALL the time. Heaven for a group fitness junkie like myself! The gym is also gorgeous.

Off to the box!

You may be wondering where we all got the fabulous workout gear we’re wearing in our pictures! And how we all got the same clothes! Well as I mentioned before, I’ll be going more into the fashion-aspect of this in my next post. After all, I love fashion, and thought that everything I wore before, during, and after this event DEFINITELY deserved its own post.

That’s Kathryn (the great intern) on the left!

I was nervous to try Crossfit at first, but the Reebok top Crossfit coaches Austin Malleolo and Caleb Diebolt did an excellent job easing us into the WOD (Workout of the Day) with demos and chances to practice two of the workout’s three portions – kettlebell swings and pull-ups with bands.

It quickly became apparent to me that anyone can do Crossfit because there many modifications available to make each WOD accessible to anyone. For example, bands of varying thickness could be looped around the pull-up bar and then around our feet to assist us. Check out this video from Kelly Olexa to see what I mean – Heather and I are in there doing our pull-ups!

The ladies circle around Caleb…we didn’t need much convincing!

 The kettlebell swings were also easy to modify because of the different weight levels available to use. Caleb demonstrated the proper form to us, but only after we had all practiced some squats first. Owww.

Listening to Austin’s instructions.

Aside from the swings and pull-ups, our WOD (a partner work-out) started with a 200 meter sprint. Heather and I became partners and formed our team Cait Plus Kale – what do you think?! 😀

We did three rounds of sprinting, swinging, and pull-up-ing.

I liked the cardio and strength interval aspect of Crossfit, as well as the varying kinds of moves. I like a workout that switches it up and gets a lot done in a short period of time!

I was pretty satisfied with Cait Plus Kale’s performance, especially for first-time Crossfitters!

Reebok did a great job making sure we were well-trained and well-versed in the Crossfit ways. I learned a lot and would totally do it again!

Badass by the box.

Wait…can we just look at this close-up?

Oh yeah. I went there. Apologies to Julie, Sarah, and Heather.

And this photo (and video) are obviously my favorites of the day:

Caleb Diebolt Fan Club

We walked back to our central meeting place, where snacks awaited us so we could re-fuel.

I had a banana, and felt another caffeine craving. Kathryn kindly offered to grab me some coffee, but I had no idea she’d have to go down to the basement, where Reebok’s Starbucks is located, to get it for me. I was blown away! Reebok seriously treated us like queens the entire day and I am so thankful. I was certainly not expecting that!

Thank you Kathryn! The coffee was amazing!

And things only got better – on each of our seats was a bag of more Reebok goodies! I couldn’t believe it – I’ll go more into detail about what I received when I do my fashion-related post, but here’s a sneak peek!

Reebok ZigNano Fly II sneakers!

Nicole and I rockin’ the goody bags!

If you were watching my Twitter during this next part, you may have seen my live-tweeting everything we were learning from Kate Young, the US Women’s Merchandising Manager, about Reebok sneakers.

  • Reebok’s Crossfit shoes were the first built purely for function – the colors and styling came later.
  • U-Form technology is pretty amazing – any shoe possessing these capabilities has a U-Form logo. Just hold a hair dryer to it for 20 minutes (you can prop up the hair dryer and let it run), and when the logo shows up on the tongue, that means the shoe is ready for molding. Just put it on and it will mold to your foot for fit-perfection!
  • The last of a shoe is its mold, and every shoe has one. This includes characteristics like width and toe spring.
  • The Oly is Reebok’s Olympic lifting shoe. Just holding one of these was an experience – the heaviest sneaker I’ve ever held! Certainly not meant for running. It’s designed to encourage keeping weight in the heels.
  • Sneaker liners can be molded or di-cut (flat).
  • The drop of a sneaker is very important. It’s the difference in height between the heel and the forefoot. A zero drop would be a barefoot shoe. A flatter drop is the best for strength training, because a lifter wants his or her feet planted firmly on the ground. That’s why you may often see people lifting weights in barefoot shoes!
  • Overlay is anything stitched on top of the mesh of a sneaker.
  • For any race you train for, even a 5K, you should go for a running shoe. That’s because since you’ll be doing training runs, you’re more likely to be running more often, even if for shorter distances.
  • To determine your foot type, try either looking at your sneakers to see where the most wear is, or try getting your feet wet and walking on some newspapers or a brown paper bag. The majority of folks are in the “normal” space.

For more about the sneakers I received, stay-tuned for that fashion post!

LUNCH!

Then it was lunch time, and the lunch was seriously amazing. While we ate, we participated in a focus group, which had me totally nerding out. To be the subject of interest for a company like Reebok was, and still is, surreal! This was the point when we got to see stuff that isn’t even out yet – even up to a year out in terms of launch timing! All I can say is, keep your eyes peeled, because starting in July you’re gonna be seeing some great things from Reebok.

I made myself a spinach salad beast with steak and chicken, accompanied by a veggie wrap, whose innards were promptly emptied on top of my salad.

After lunch and the focus group we went downstairs to Reebok’s labs to learn about the path of the sneaker from idea to shoe. Bill McInnis, head of innovation, used to work for NASA! I was amazed by the room we were in when we listened to his presentation. The shelves were full of medical textbooks and models of the foot, ankle, etc. Whenever I look at shoes I see fashion and function, but it never truly hit me until that moment how much science goes into the functional portion of a sneaker.

Reebok’s sneakers are tested for 200 to 300 miles before they are released. Gotta know how they’ll hold up in the long term! Bill passed around a model of a human foot to show us how complex it really is – the foot has just as many bones as the hand, about 26, yet most people probably think of the hands as being more complicated because they do so many nimble things like play the piano, type, etc.

Goofing off with a foot, because that’s what I do.

Then we headed to check out the CAD technology behind designing each shoe. We use CAD where I work, so it was cool to see it applied to sneakers!

Next we donned safety goggles and headed to the lab where the design on the screen you see above becomes reality – or at least some form of it!

Eek! Watch the eyes!

Many a geeky goggle photo was taken.

A good luck for me and Julie, yes?

Reebok actually took on the challenge of creating a sneaker for Igor Vovkovinskiy, the tallest man in America – he’s 7 feet, 8 inches!

Paul Bates, head of the CAD department, showing us the machine used to make Igor’s shoe.

The computer we saw previously sends a design to the above machine, which then gets to work actually making it, using 100% recyclable plastic. It used to be a highly inefficient process – before the “digital age”, a design would be faxed overseas, where it would be interpreted visually by a human and made into a mold. That would be sent back and, usually, several rounds of back-and-forth corrections would have to be made due to misinterpretations. Now we have computers that know exactly what to send and machines that know exactly how to read it!

All of these were spit out by the machines you’re seeing here, after the CAD technology sent the design their way.

Another type of machine, but this one does the same thing.

The Reebok employee below works with this technology on a daily basis and even used it to make a scary-accurate rendition of…himself!

Which one is human?! 😉

He also made us some cool little gadgets to take home – reminded me of a Rubix cube, only nothing to solve, just plenty to play with!

Psyched!

Last but not least, it was time for my most anticipated part of the day…a cardio dance workout with the creator of Dancinerate and Reebok Global Ambassador, Ilyse Baker!

Ilyse gives us her background and gets us pumped to dance.

Ilyse was gorgeous, so skilled, and a fantastic teacher. Plus, she’s from California. I see so much of what I would like to be in her! She views fitness as a community and loves how social media plays so well into that. Sounds just like what Reebok thinks of fitness as – and me too!

Each combo was broken down for us and easy to catch on to. I was VERY into this class. I think I was a little too into it – people seemed a bit shocked! I just tend to get lost in anything dance-related 🙂

To viewt a lot more of our dancing, check out Sarah’s video recap of our day. It’ll make you feel like you were there and give you a better idea of the kind of dance we did!

JAZZ HANDS!

Thanks to Ilyse for coming all the way from LA to teach us bloggers how to break it down!

Sweat = smiles!

Sadly, our day at Reebok was coming to a close. It ended with some special Paleo cookies though, which is always good. They were so hearty and full of nutrients!

The lovely cookies, and other snacks too!

Johnice gave some closing remarks, thanked us for coming (um…thank YOU!!!) and drew two names out of a shoe (how appropriate!) to win a $100 Reebok gift card to the HQ’s store, which was already 50% off for us that day.

And guess who won the second gift card??

YAY!! What a perfect ending to a perfect day. I used the card to get myself a couple of tanks (will review in my Reebok fashion round-up), and I purchased presents for my family and Heather as well. I got my sister the top Ilyse was wearing during our dance class!

Oh my gosh. What a day. Was that recap long enough for you? It would have been longer if I had started babbling about the clothes and shoes! Don’t worry…that’s coming next!

Thank you Reebok for hosting this #RBKFITBLOG blogger event, treating us so well, and showing us such a fun time. I am so grateful to have been included with all the amazing women who were also invited!

Would you have wanted to try Crossfit or a cardio dance workout? Do you already do either or both?

Which of the facts about Reebok that I shared here do you find most intriguing? What did you learn?

Did you spot any of your favorite bloggers in my photos?

Career Fangirling

THE BLOG HAS A NEW HEADER! PLEASE CHECK IT OUT! Thanks so much to the lovely and talented Mai for designing it!

Can I just continue my nerd-dom and share how excited I am right now that the newest and youngest member of the Starbucks Board of Executives, Clara Shih, tweeted at me last night?!

I follow Starbucks Blogs because it’s a great source of news about one of my favorite brands, and Phillip (who runs the account) tweeted an article about Clara’s recent promotion to the Board. The article’s link isn’t working, but I found a comparable one here. I re-tweeted the article saying “a girl can dream…” and Clara reached out to me and made me feel completely inspired with just a simple tweet!

She is the CEO and founder of Hearsay Social, a social media startup that helps companies “quickly onboard, train, and successfully enable their local offices to create authentic conversations with their clients and customers in real time on Facebook, LinkedIn, and Twitter”. AKA what I am most interested in using my marketing degree to accomplish!

The book worm in me is also excited to read Clara’s book, The Facebook Era. It may be used as a textbook at universities, but I know I’d enjoy reading it for fun. Sorry I’m not sorry – I’m totally career fangirling right now and I’m fine with it. Any inspiration is a good thing!

Chili with rabbit ears?

On a completely unrelated note, I owe you guys some food photos that have been hanging out in my camera for awhile. Pictured above is my mom’s amazing ground turkey/soy and bean chili, topped with fresh pico de gallo and scooped up with two whole grain taco shells.

Aerial view…

I was having trouble coming up with creative/pretty ways to display the meal, as you can see.

Not my food, but had to take a picture.

My friend Matt and I stopped by Giovanni’s the other night because he was hungry and my sister was working, so we figured we’d kill two birds and visit her while he re-fueled. He selected their “manliest” slice, the Stuffed Meat, but was rendered a bit less “manly” when the last two bites were a struggle. With my coaching, he got the slice down.

Also, I was a featured blogger last week over at fellow FitFluential Ambassador Matt’s blog, The Athlete’s Plate. Check it out! I guess my blog’s name has garnered me the nickname of “Cait” in the blog world, which is what my wonderful padre calls me, so OK by me!

Have you ever had a “fangirl” moment over Twitter?